Michael Makin: Google Drops Tagline of Paperless 2013 Campaign
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Dear members,
It may have taken months, but I am pleased to report that as a result of the protest by Printing Industries of America—along with other groups such as Two Sides—Google has corrected its misleading claims made as part of its ill-conceived Paperless 2013 campaign. While the campaign to reduce office paper use will continue, its offensive tag line “Save money. Save time. Save trees” has been eliminated!
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