Sandy Alexander: Ownership of the Future

Although the Durst 500 and 900 devices can add durability to these items with UV coating, most of what they produce isn't meant to last long. That's precisely what makes the wide-format printing opportunity so lucrative. "Everything we do is temporary graphics," says Madigan, noting that in the wide-format business, anything that stays up longer than 60 days is the exception to the rule.