Sandy Alexander: Ownership of the Future

Having printed so many things that its customers like to hang on walls, Sandy Alexander eventually began getting requests from some of them for the next logical step in service—framing. That was the retail visual merchandising and wide-format printing division's cue to develop its latest specialty: custom framing, courtesy of a dedicated department that can produce, according to Madigan, up to 400 pieces per week. Setting it up included the hiring of skilled framers and the installation of the necessary equipment.