Sandy Alexander: Ownership of the Future

All-Indigo Digital Pressroom

Mayerson acknowledges that Sandy Alexander "took a gamble" with an investment in not one, but two, of the high-capacity sheetfed presses, which join an HP Indigo 7000 sheetfed press and an HP Indigo 7200 web press in a digital pressroom that now contains no other brand of production printing equipment. But the reason that Sandy Alexander insists on Indigo, says Mayerson, is the close resemblance of its output to the quality of offset printing—the core of the company's value proposition to its digital printing customers.