Sandy Alexander: Ownership of the Future

The promise of increased production efficiency also underpins Sandy Alexander's faith in the HP Indigo 10000 platform. Mayerson points out that for one thing, the machine's 29.1x20.1˝ image size doesn't constrain creativity the way the smaller A3 formats of other digital presses can.

Another advantage lies in the fact that the HP Indigo 10000 can print a sheet with two and a half times the image area of an A3 sheet, at about the same speed as an A3 press. This means, explains Mayerson, that press productivity more than doubles versus A3 without a corresponding increase in production cost.