Sandy Alexander: Ownership of the Future

Variable data printing (VDP) is the primary application for the HP Indigo 10000s, which came to a digital pressroom where VDP production was already well-established. At Sandy Alexander, says Mayerson, variable output can take several forms: full digital production; hybrid products, such as automotive welcome kits, consisting of a mix of items printed static with offset and variably with digital; digital over offset preprints; and black-and-white imprinting.