Sandy Alexander: Ownership of the Future

But, the strategy wasn't to be one of hunkering down and hoarding cash, as the expansion of the company's digital printing capabilities and the launch of SandyWide, its retail visual merchandising and wide-format printing division, would show. When the industry's shipments nosedived, says Graff, "a lot of people ran for the hills, but we doubled down." He's convinced that recession-bucking investments in technology and personnel are responsible for carrying Sandy Alexander to the strong position he says it occupies today.