Sandy Alexander: Ownership of the Future

The broad plan, still in force, directs each division not only to drive its own business but to uncover opportunities for the rest of the company, as well. Graff says that this dual objective was prompted by the "pleading" of retail customers for services that would let them color-manage all of their printed output to Sandy Alexander's rigorous quality standards for litho. Clarifying what Graff calls the "blurred lines" between the processes would give every division a shot at gaining share-of-customer and keeping as much work as possible under the same roof.