2012 Hall of Fame: Mike Graff - Answering Print's 911 Call

"I get to speak on the subject a lot. It's something that is near and dear to my heart," Graff says of the color management standard.

Responding to Adversity

Graff was named president and CEO of Sandy Alexander in 2008, but the timing was anything but fortuitous. The Great Recession was just beginning to take hold and, beyond that, fundamental changes were altering the way clients, and the general public, viewed the printed piece. Direct mail, in particular, began to take a beating.