2012 Hall of Fame: Mike Graff - Answering Print's 911 Call

Graff didn't rush into this burning building, but he didn't drag his feet, either. While the head count was reduced by 90, the company invested $9 million into the business at a time most printers resembled capex turtles.

"In 2008, I knew what the business plan needed to be," he says. "We moved very quickly. We equipped the sheetfed pressroom with fast-makeready equipment. We also knew that our web offset presses had to focus on shorter runs. We basically re-engineered the entire company, and now the plant is running at 40 percent higher efficiency than before in terms of hours run, impressions run, makeready times and waste factors."