2012 Hall of Fame: Mike Graff - Answering Print's 911 Call

With the litho business no longer boasting broad shoulders, Graff turned to customer surveys, face-to-face discussions and focus groups to get a better pulse of the marketplace. The result: Golden opportunities presented themselves in wide-format printing and retail graphics. A dedicated division serving these markets at Sandy Alexander is now celebrating its second anniversary. The company's digital printing division was also completely revamped, and is growing by leaps and bounds.