2012 Hall of Fame: Mike Graff - Answering Print's 911 Call

Perhaps one of the toughest parts of Graff's job is reconciling the optimistic salesman side of his persona with that of the cold realist manager. "Sometimes, you have to shift from being an optimist to a realist, because what you see isn't pretty," he notes. "You can't just say, 'We're going to sell our way through it.' "