Make Your Business Enchanting to Clients –Michelson

Mike Stevens’ personal story of the “enchantment” he felt from a loving father who came to help rescue a son unprepared to run a print shop ended up in best-selling author Guy Kawasaki’s latest book, “Enchantment, the Art of Changing Hearts, Minds, and Actions.” In the book, Kawasaki tackles the tricky art of influence and persuasion techniques that can make a business enchanting to customers in today’s digital age.