Make Your Business Enchanting to Clients –Michelson

This includes, as one reviewer noted, embracing sales and marketing “push” technologies like presentations, e-mails and Twitter as active ways to enchant buyers, as well as “pull” technologies like Facebook, YouTube and LinkedIn to passively draw them in.

Stevens sold his quick printing business to a local competitor in 2006, but continues to run a marketing services company for printers called MarketingIdeasForPrinters.com. His core group of customers (typically shops with seven to 30 workers) hire Stevens’ various spinoff firms to build, host and optimize their Websites; develop e-mail and direct mail marketing campaigns; and provide daily content for printers’ social media efforts, including Twitter, Facebook, LinkedIn and blog posts. Over the years, Stevens says he has assisted more than 7,000 printing firms. He also pens a marketing ideas blog (Gutenblog.com).