Make Your Business Enchanting to Clients –Michelson

Stevens feels too many small business owners lack the proper discipline to actively manage the sales and marketing efforts of their shops. Too often, he says, they’re bogged down helping out at the front counter, operating a press, making deliveries or keeping their computer system running. Nor do they know how to earn the trust from customers necessary to achieve the lasting enchantment that Kawasaki tries to teach.