Mimeo.com: Driven to Succeed Online

Adding a new product to the mix requires that:

• the product be integrated into both the production workflow and the Web-to-print interface;

• its parameters be optimized for production and processes refined to manufacture it efficiently; and

• both staff and clients receive training.

Because of the investment involved, there must be sufficient volume and recurring revenue associated with a new product offering for it to be added to Mimeo.com's catalog. Decisions have to be made about simpler requests such as adding new substrates, product sizes and finishing options, up to the big calls such as moving into photo publishing and large-format printing.