Mimeo.com: Driven to Succeed Online

"It's not online advertising that's going to bring them in," Slutsky points out. "We spent millions testing it in one form or another (display ads, paid search, etc.). You can bring in a lot of business, but it tends to be transactional rather than recurring and too often not the kind of work we do, which is based more around complex documents, quick-turn needs and significant run lengths for digital printing. Online advertising, in our experience, pulls in more retail and SOHO (small office/home office) work, like an individual who wants to print a couple resumés," explains the company CEO.