Mimeo.com: Driven to Succeed Online

Customer satisfaction is a big contributor to the company's organic growth because users recommend it to others and champion the service if they change jobs to an employer currently not using it.

"Everyone claims their customers love them, but there aren't a lot of companies that actually go out and measure it," observes Charlie Corr, vice president of corporate strategy. Mimeo.com quantifies customer satisfaction by using the Net Promoter Score (NPS) metric and scores in the 70th percentile, which is considered quite high, he notes. It scores at the level of companies like Apple and Amazon.