Mimeo.com Launches Fotobooks Application on Facebook Platform

To create a photo book, consumers simply visit the fotobooks application within Facebook. From there, they can select photographs to be included in a custom photo book. Once complete, any quantity of photo books can be ordered and delivered to any number of locations in about 5 days.

“Mimeo’s model, which is to provide elastic print capacity in the cloud, is a breakthrough approach for monetizing digital content with print,” said David Uyttendaele, CTO of Mimeo.com. “For the fotobooks application we wanted to demonstrate how our technology can meet requirements that are unique to each platform, which in this case is to work with compressed photo assets archived by Facebook, and then reproduce them as high quality printed images.”