MindFireInc Names New President and COO; Celebrates Record Number of Participants

IRVINE, CA—October 24, 2008—MindFireInc®, a leading developer and distributor of marketing intelligence and sales automation software, has announced that Arie Abecassis, an IT industry veteran, has joined the firm as President and Chief Operating Officer. Abecassis brings more than 20 years of experience as a senior executive, entrepreneur and investor in emerging technology and information services businesses. He will focus on building MindFireInc’s market share as a SaaS-based web analytics platform for the direct marketing industry. “With MindFireInc’s rapid growth in the last few years, it became increasingly clear that we needed to bring in an executive who could help guide our growth and continue our development as a world-class company. Arie’s unique experience and capabilities are a perfect fit for our needs, and we are delighted to have him on board,” said Moe Farsheed, MindFireInc’s CEO and Co-founder.