MindFireInc Names New President and COO; Celebrates Record Number of Participants

IRVINE, CA—October 24, 2008—MindFireInc®, a leading developer and distributor of marketing intelligence and sales automation software, has announced that Arie Abecassis, an IT industry veteran, has joined the firm as President and Chief Operating Officer. Abecassis brings more than 20 years of experience as a senior executive, entrepreneur and investor in emerging technology and information services businesses. He will focus on building MindFireInc’s market share as a SaaS-based web analytics platform for the direct marketing industry. “With MindFireInc’s rapid growth in the last few years, it became increasingly clear that we needed to bring in an executive who could help guide our growth and continue our development as a world-class company. Arie’s unique experience and capabilities are a perfect fit for our needs, and we are delighted to have him on board,” said Moe Farsheed, MindFireInc’s CEO and Co-founder.

Abecassis was most recently a member of the investment team at Updata Partners, a $500 million venture capital firm focused on software and technology-driven business services companies. At Updata, he was responsible for identifying new investment opportunities and building a team to help support deal sourcing, analysis and execution. Prior to Updata, he held senior level positions at a variety of organizations in the venture capital, media and information services industries, including Thomson-Reuters Corporation and Marvel Entertainment Group.

“MindFireInc is an award-winning, emerging growth company that offers products and services that are highly valued by its clients and partners,” said Abecassis. “Its leading position in the direct marketing industry is evident by the strong brand name that the company has established in a relatively short time frame. I look forward to working with our clients, partners and shareholders to create long-term value.”

Recently, MindFireInc earned the #6 position in the 2008 Inc. 500 fastest-growing software companies in America. It also secured an 11th place ranking among Southern California businesses and ranked #152 among the fastest growing private companies in the country.

MindFireInc’s software is particularly popular among printing and marketing service providers, a partner network of nearly 500 clients who have recognized the value of adding personal interactivity to their print-based campaigns.

The company also recently announced that its proprietary FastLaunch® program has achieved record levels as the industry’s most widely used software support solution.

The FastLaunch program, a comprehensive Go-to-Market Program comprised of online, live training modules and sales tools, is provided as an integral part of every license to MindFireInc’s LookWho’sClicking® software.

LookWho’sClicking, embraced by thousands of users in digital printing and marketing to generate new revenue streams, provides direct marketers across the world with a quick and easy way to track, measure and improve the effectiveness of their campaigns using personalized URLs. It is estimated that a MindFireInc-enabled personalized URL is sent every second.

Since its inception in June of 2006, FastLaunch has enabled MindFireInc clients to take advantage of a variety of training and practice management tools:

o FastLaunch Resource Center has more than 142 tools used by Solution Partners for business development and campaign design and launch.

o Coach’s Corner, the monthly best-practices seminar, has attracted more than 3,000 attendees.

o Campaign Manager Training, a certification program for multi-channel marketing campaign managers, has graduated more than 1,000 users.

o Executive Launch, used to education and inform executive and business managers, has coached more than 500 teams of industry leaders.

o Sales Launch, which provides focused training on value-selling, has been used by 2,500+ sales reps.

o Campaign Co-Pilots, jointly initiated campaigns between MindFireInc and its customers, have helped thousands of Solution Partners hit the ground running.

“We don’t just hand over a box of software,” said Carrie Driscoll, FastLaunch Program Manager. “We work side-by-side with our clients and partners to make sure that every stakeholder in the firm understands how to best leverage the power of the MindFireInc solution.