Management Information Systems — A Hit with Printers

Expanding on his presentation in a follow-up interview, Rothstein says he sees the requirements for handling digital printing work as being basically the same as offset, but job processing needs to be very fast and as automated as possible. Since the dollar value of a digital order generally is a fraction of offset work, a printer will lose money if it spends as much time and effort process­ing the two types of jobs, he explains.