Hybrid Production : Mix and Match Printing

In response to a customer request, the company recently has gotten into another application that combines its digital and offset capabilities. SPC was doing lettershop fulfillment for a program that included loyalty cards provided to it, then the client asked the printer if it would start producing the cards, as well. "So, we jumped into R&D mode, and we're now printing sheets of cards on our sheetfed presses (a Heidelberg Speedmaster XL105 and a 102P) and then leveraging digital technology to variably image the cards."