Hybrid Production : Mix and Match Printing

"Customers are very excited about it and they keep pushing us," Gaspari reports. "Rather than running one or two heads—mainly for name, address and maybe a barcode—with variable four-color, they are now looking at how to change more areas of their product. So it's four or five, up to even eight, heads of variable data for a job. With the quality of these heads, clients are also looking for ways to reduce plate changes by making black changes digitally."