Hybrid Production : Mix and Match Printing

Since the shop's sheetfed presses top out at 40˝, there wasn't any potential for offset/digital crossover in the large-format arena like with its toner-based digital printing. However, Kennickell estimates that 80 percent of the company's customers were sending large-
format work elsewhere. "We passed break even the first month we had the flatbed, just by capturing the work that our clients were already doing and giving to other printers."