Hybrid Production : Mix and Match Printing
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Mark Smith
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At the larger project level, though, the company has found opportunities to leverage even all three of its platforms. College hockey games are one example, Kennickell says, since they draw big attendance due to the lack of a professional team in the area. The shop has used its full range of capabilities to produce programs, tickets, posters and even under-ice signage. Trade show work and events like the fashion show staged by the local art college, for which it printed a 100-plus-page program and all the signage, are other good examples.
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