Hybrid Production : Mix and Match Printing

MSP Digital Marketing, headquartered in New Canaan, CT, is making imprinting of static shells new again by inverting the usual workflow. The company recently added a Presstek 52DI-AC digital offset press to its all-digital press arsenal, which includes HP Indigo and Xerox iGen digital color presses. Part of its motivation was the ability to image variable data on blank sheets and then run them through the DI to print the static elements and apply a coating to add gloss and protection.