Hybrid Production : Mix and Match Printing

Playing the Shell Game

DigitalXPress now has the capability to run variable data in one color, potentially even on its HP Indigos, and then add full-color static elements on the DI, thereby saving click charges, Fogel points out. In addition, its sister company, TecDoc Digital in Hudson, MA, already has black-and-white variable data imprinting capabilities that can be leveraged. Similar capabilities are also under consideration for the New Jersey plant, he adds.