Hybrid Production : Mix and Match Printing

"We call it four-color, hybrid 
imaging," says Dustin LeFebvre, executive vice president of marketing. "We're combining the operational efficiency and functional versatility of web in-line printing with the variability and relevance of digital imaging."

LeFebvre sees this capability as an alternative to the fully inkjet production web presses now on the market. The latest generation of imaging units produce four-color process printing at a quality and resolution level that customers accept for printing variable content, he notes, while the web offset press and in-line finishing combination provides greater format flexibility "at a really good price point."