Mobile Technologies : Adding More Value to Print

Suffice to say, the use of mobile technologies such as 2D barcodes, tags and Augmented Reality (AR) by consumers is, at the moment, relatively limited. Marketers, advertisers and publishers realize this, and they are also aware that, in the not too distant future, it won’t be the case. As with any 
technology, the early adopters invariably gain the upper hand.