Mobile Technologies : Adding More Value to Print

When the image is viewed with a smart phone, tablet or PC/latop camera equipped with junaio software, a 3D animation triggers, connecting the user to the Drupa Website through the interactive button.

“This logical linking of print, Internet and mobile systems is the central theme of our whole marketing campaign for Drupa 2012 and is a continuous thread throughout all elements,” notes Petra Köhler, manager of marketing communication at Messe Düsseldorf. “In its marketing campaigns, Drupa has always picked up on the latest print communication trends, adapted them to the specific needs of the world’s leading trade fair and implemented them accordingly.”