Mobile Technologies : Adding More Value to Print

“We chose the Microsoft Tag platform as it offers the innovation, scale and product features to create a dynamic experience for readers across our published content,” says Liz Schimel, executive vice president and chief digital officer for Meredith.

When it comes to daring to be different, Ben & Jerry’s owes apologies to no major corporation. The hippie spirit can be seen in its colorful packaging and gonzo-ish monikered ice cream flavors, including the recently-released Schweddy Balls (actually inspired by the Saturday Night Live skit) that drew the ire of family values groups. So, when it came time to develop its AR campaign, it’s not surprising that Ben & Jerry’s strayed from the pack.