Mobile Technologies : Adding More Value to Print

While Augmented Reality hasn’t been around long enough to establish norms, the Ben & Jerry’s campaign provided a deviation from the general practice of consumer product ARs that show the users where the product can be purchased.

Building blocks manufacturer Lego, which has been stoking the imaginations of children for more than 75 years, has leveraged AR while strengthening its point-of-purchase displays. Its Digital Box, located in all Lego brand retail stores, allows consumers to see 3D images of what is inside the box. When users simply hold the building blocks set in front of the Digital Box’s camera, it produces superimposed 3D images on top of the set.