Mobile Technologies : Adding More Value to Print

Feeding the Friendly Dragon

While not a mobile technology, Lego recently rolled out some AR-related magic that is designed to draw children (and their bankrolled parents) into Lego brand retail stores. When standing in front of an interactive shop window that uses a motion-sensing camera, children are transformed into a Lego mini-figure. The technology, rolled out last November at Lego’s Chicago retail shop, enables the kids to interact with and feed Dragon Brickley virtual apples.