Mobile Phone Technologies Like QR Codes Increase Value Of Printing

By Erik Cagle

During 2011, Valpak entered the world of mobile technologies with the use of QR codes and Augmented Reality to boost its already-popular printed advertisements and coupons. Since July, Valpak and its advertiser clients embarked on six national campaigns, highlighted with the use of QR codes. Among the promotions:

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Mobile Technologies : Adding More Value to Print