Mobile Technologies : Adding More Value to Print

• In July, the Blue Envelope contained a “Rizzoli & Isles” campaign from cable network TNT. Recipients could scan the code and win a shopping spree and a trip to New York City to get a glimpse of the TV show in action.

• Also last summer, HGTV “Design Star” asked recipients to scan a code for the chance to win $5,000 for a makeover and meet the 2011 Design Star from the popular cable show.