Mobile Technologies : Adding More Value to Print

• A Martha Stewart/Emeril Lagasse promotion was sent out last fall, where the winner could meet Martha, take home Emeril’s Kitchen Essentials and get an up-close look at “The Martha Stewart Show.”

“In general, the campaigns have met our expectations,” notes Michael Vivio, president of Cox Target Media. “Our ad partners have been very happy with it. They recognize that any gain, though it may be small due to the relative newness, is good because it brings an engaged customer who is interacting with their brand.”