Mobile Technologies : Adding More Value to Print

Cox Is Crazy for QR Codes

Cox mailed out a staggering 225 million QR codes on envelopes and inserts. Vivio was not at liberty to reveal response rates, but did admit the percentage was relatively low. However, he feels these maiden voyage campaigns are laying the foundation for future initiatives.

“We’re achieving goals by interacting with those who know and use QR codes,” he points out. “It’s about introducing and socializing codes among our readership for the future. Part of being innovative is training the audience and continuing to stick with it. We’ve seen the rates climb, and the more people are exposed to QR codes, the faster we’ll become like Asia and countries where QR codes are a way of life.”