Mobile Technologies : Adding More Value to Print

Vivio points out that the strength of QR codes is much the same as any other type of promotion: When offers are less targeted and there’s an ambiguous call to action, they’re not nearly as effective. The more clearer the campaign and its call to action, the more improved the response rates become.

The success of QR codes are not relegated to national campaigns sponsored by advertising heavyweights. Vivio notes double-digit growth in usage by local merchants; for example, a restaurant that sends a scanning consumer to its menu.