Modern International Graphics advances with G7, web-to-print and green technology

By Cheryl Adams

The ‘Wow!’ Factor

There are not very many printers that “get it” when it comes to one-to-one marketing, contends David Margiotta. “We’re masters at it, both for our own business and for our clients.”

As an example, Margiotta points to Modern’s personalized Thanksgiving direct mail piece that solicits client donations to a charity of the printer’s choosing. Personalized URLs enable customers to donate to the cause in $5
increments, which resulted in more than $1,140 being raised for the printer’s 2008 charity, “Coats for Kids.”

“We received a 27 percent response to the Thanksgiving piece. Each time we do this, we get existing commercial print customers who, after seeing what we’re doing with cross-media, want us to do that kind of work for them.”

Modern also held an open house in November, which had a cruise theme and was attended by more than 100 clients and prospects. Everything from the invitation, event tickets and seminar course material, to the souvenir “cruise” photos and event thank-you notes, were individually personalized with clients’ names.

“Besides everyone having a super time, we ended up arranging eight customer meetings, where six clients wanted to add personalized direct marketing to the solutions we provide for them, and two prospective clients gave us their business,” reports Margiotta.

MODERN International Graphics is an FSC-certifed, $15 million, G7 Master Printer with a dozen Fortune 500 clients. But, it’s the way that the company operates—its corporate culture—that is truly exciting for the company’s leaders.
“At Modern, everyone is on board, both management and employees, when it comes to embracing our mission: Perform every day with purpose, pride and a passion for our customers, our company and for each other,” says David Margiotta, president.

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 All Next »

2 Comments

View Comments

Companies:
Xerox Corp.

Cheryl Adams Author's page

Modern International Graphics — Attitude Means Everything