Modern International Graphics — Attitude Means Everything

“We defy other printers to displace us with customers where we’re truly marketing partners. Our direct mail, personalized URL and e-marketing campaigns are integral components in their ongoing programs,” Castiglione proclaims.

“We became an integrated media solutions provider long before it was fashionable or even advisable,” he continues. “When some pundits were recommending that printers stick to their core competencies, we were already gambling on our instincts and using primary market research, which told us that, to prosper or even survive, we needed to skate to where the puck would be—that is, to offer services that customers might not even realize they needed yet.”