Modern Postcard — Direct Mail Pioneer

Aside from its offset printing capabilities, an HP Indigo digital press is launching the company into variable data printing.

“This is a new venture for Modern Postcard,” he says. “We bought an Indigo because we see variable data printing as an opportunity to make our customers more effective. We added this technology to provide more personalized and more relative content. We see variable data printing as the natural evolution of direct mail marketing.”