Modern Postcard — Direct Mail Pioneer

Creative Postcards Sell!

How can a postcard advertiser be so sure?

There are several reasons why direct mail advertising with postcards works (as explained in Modern Postcard’s booklet, “7 Simple Steps to Effective Direct Mail Advertising”). First, with no envelope to open, vibrant postcards cut through mailbox clutter and allow customers to see the message right away. As a direct mail format, postcards also offer the following benefits: They’re personal. They’re versatile. They’re high impact. They’re cost-effective. They’re measurable.