Modern Postcard — Direct Mail Pioneer

Yes, the company has come a long way in its 31-year history.

In the mid-’70s, company founder Steve Hoffman, a photographer by trade, realized there was a need within the real estate industry to provide high-quality photography of properties on the market (especially in Southern California, where property/estates cost millions of dollars). Hoffman soon began creating custom brochures for his clients and, less than a year later, relocated his growing business into a small office building in San Diego.