Modern Postcard — Direct Mail Pioneer

Sixteen years later, Hoffman happened upon a partner who would take him and his business (called the Iris Group) in an entirely new direction. Jim Toya-Brown joined forces with his photographer friend and helped transform the economic downturn of 1993 into the chance of a lifetime.

While many businesses struggled to keep afloat in a recessed economy, the Iris Group launched a line of postcard products that offered small runs of high-quality cards at an affordable price. The success of this niche product led to a powerful spin-off with a new name—Modern Postcard.