Mohawk to Celebrate 70th Anniversary of Superfine with Campaign, Series of Events

COHOES, N.Y.—January 14, 2016—In 1946, the world was changing, and in Cohoes, New York, the innovative papermakers at Mohawk were creating a new product called Mohawk Superfine. For seven decades since, Superfine has endured—inspiring graphic designers, printers and craftspeople—with its superb formation, lush tactility and timeless appeal.

Mohawk will honor the 70th anniversary of its iconic Superfine grade with a campaign called #DearSuperfine.

Mohawk will honor the iconic grade and recognize its history through a series of special events held throughout 2016, beginning with a campaign called #DearSuperfine. Artists, designers, printers and others who have worked with Superfine over the years are encouraged to submit their thoughts about the grade and samples of their work. Mohawk will feature memories, images and testimonials via social media as the company celebrates 70 years of Superfine.

In addition, Superfine has been named the exclusive paper of the 70th Annual National Stationery Show, held May 15-18 in New York City. Fine stationery lines designed and printed on Mohawk Superfine will be featured and celebrated at the trade show and most of the show’s collateral materials will be printed on the paper.

The Story of Superfine
1946 was a momentous year. Barriers were broken, innovations were fueled and optimism reigned. A time of rapid change in society, politics and design in the U.S. and across the globe, the year 1946 saw many historic firsts.

• Jackie Robinson, a shortstop for the Montreal Royals, made history on April 18, 1946, by breaking the color barrier in organized baseball. Robinson hit a home run during the historic game against the Jersey City Giants and went on to become the first black player ever signed to a professional league contract.
• The first Eames chair, designed by husband and wife team Charles and Ray Eames, was produced in 1946, creating a classic for the Herman Miller furniture company.
• A futuristic, two-piece swimsuit called the bikini debuted in Paris during the summer of 1946.
• The Kaufmann House one of the nation’s most iconic examples of classic mid-century modern architecture was built in Palm Springs, California, in 1946 for Edgar Kaufmann, a Pittsburg department store tycoon.
• American culture underwent a major transformation in 1946 as families began moving from farms and cities into newly constructed suburbs, resulting in a highway and housing construction boom. Developers such as William Levitt (the developer of Levittown) became symbols of mid-century suburban life as families were lured to the outskirts of cities to purchase modest, inexpensive tract homes.

And in 1946, a team of innovative papermakers redefined quality for an industry with the creation of Mohawk Superfine. Since then, Superfine has been manufactured with great care and pride at Mohawk’s upstate New York paper mills. Long celebrated for its quality, consistency, uniformity and perfect printing surface, the flagship grade has become known as the finest uncoated text and cover paper for offset printing, and as the benchmark in fine paper for digital printing.

According to Thomas O’Connor Jr., chairman and CEO of Mohawk, "Superfine got its name back in the 1940s when my Great Uncle George Morrison brought the original samples from the trials on the paper machine to a customer in Boston. Their response was ‘this is a superfine sheet of paper,’ and the name stuck."

He continued, "Yale University was instrumental in the history of Superfine. Yale came to Mohawk in the 1960s because they wanted to print The Papers of Benjamin Franklin and they were looking for an archival sheet of paper. They challenged us and we developed a new chemistry on the paper machine to make an archival sheet of Superfine."

Mohawk Superfine has endured as the fine paper of choice for the world’s leading brands, graphic designers and fashion houses. World-renowned companies select Superfine for luxury packaging, high-end communications, premium envelopes and fine stationery.

“Superfine has set the standard for uncoated fine paper, with perfect formation, impeccable hand and a lush, tactile surface. Superfine has inspired designers for decades and is engaging an entirely new generation of makers because of its beauty, and its incredible capabilities on digital printing presses,” commented Chris Harrold, vice president of business development and creative director.

No other premium paper works so well on today’s leading digital printing presses, which makes Mohawk Superfine ideal for social stationery, wedding invitations, greeting cards, business cards, annual reports, real estate collateral, beautiful coffee table books and other high quality photo products, or digital print projects in which luxurious results are essential.

For more information about the 70th anniversary of Superfine and #DearSuperfine, visit www.MohawkConnects.com/Dearsuperfine.

About Mohawk
Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine and Strathmore, as well as proprietary treatments Inxwell and i-Tone. With a culture of innovation, Mohawk’s business model now extends beyond paper manufacturing into new areas of growth, including digital substrates, which connect designers and printers to new markets.

As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100 percent of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).

Mohawk is a fourth-generation, family-owned and operated business based in Cohoes, New York, with global sales and operations located throughout North America, Europe and Asia.

Source: Mohawk.