Mohawk Debuts New Campaign Supporting ‘Makers’ and Celebrating the ‘Culture of Craft’

Mohawk believes making is the most fundamental expression of the human spirit. The new “Mohawk Maker” and ongoing “What Will You Make Today?” campaigns speak directly to the heart of this maker community—and their need to create.

What exactly is a ‘maker’?
“All you have to do is visit your local farmers’ market, an entrepreneurial start-up business, or an experienced fine artisan to witness the maker movement—it’s a community of individuals who want a more balanced approach to their lives. They want to be inspired, empowered, and connected to their communities in a more meaningful way,” said Bart Robinson, Vice President Marketing, Mohawk.