Mohawk Fine Papers Joins The Print Council

WASHINGTON, DC—April 2, 2008—The Print Council, a national business development initiative created to help promote greater use of printing and print media, announced that Mohawk Fine Papers Inc. the largest premium paper manufacturer in North America, has joined the organization. As a new member, Mohawk Fine Papers will work in concert with other member companies of The Print Council to help develop, maintain and expand the market for printed materials.

Richard Schielke, National Business Development Manager of Mohawk Fine Papers, notes the importance of The Print Council’s mission for the industry’s future: “Commercial printing today must effectively compete more vigorously than ever against alternative and traditional media for its rightful share of marketing communications budgets,” he observes. “Key marketing strategists everywhere must be made more fully aware of the increasing power of print as a marketing communications medium with exciting new substrates, and imaging and mailing technologies that combine to deliver remarkably outstanding results with extraordinary efficiency. Mohawk firmly believes in the mission of The Print Council and we are pleased to add our support to the organization’s efforts to further their vital efforts for the advancement of print in the communications marketplace.”

“We plan to make great use of the knowledge and materials developed by The Print Council to educate the Mohawk sales force,” he adds. “They will spearhead our effort to elevate the importance of print among the merchant reps, agencies, printers and mailers they work with every day throughout the industry.”

“We are delighted to have Mohawk Fine Papers join our organization,” notes Ben Cooper, Executive Director of The Print Council. “As one of the leading companies serving the commercial printing industry, Mohawk’s participation in the implementation of our mission will be an important resource in our ongoing campaign to focus advertisers and communications decision-makers on the value of print in traditional and digital printing.”

The membership roster of The Print Council includes commercial printers and paper, press, ink and equipment manufacturers. Associate members include media partners, educational partners, association partners, and members of the PR Alliance. Since its inception, The Print Council has become a visible and leading advocate of print as an effective marketing and communications medium.

About Mohawk Fine Papers Inc.
Recognized for its technical innovation and progressive environmental initiatives, Mohawk Fine Papers Inc. manufactures an impressive range of premium printing, writing and digital papers. Signature grades include Strathmore®, Mohawk Superfine(TM), Beckett Concept®, Beckett Expression®, BriteHue®, Via®, Mohawk Color Copy®, Mohawk Digital Papers and patented Inxwell® products, Navajo® and Options®. Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing. Mohawk papers are used in a wide variety of communications including corporate reports, corporate identity systems, high-end brochures, packaging and everyday communications for business of all sizes and types. Mohawk digital papers are also used in on-demand photo books, personalized direct mail and custom packaging. A leader in environmental stewardship, Mohawk is the first U.S. paper mill to offset 100% of its electricity with renewable windpower and the first U.S. premium paper mill to shift toward carbon neutral production. Also offered are recycled papers certified by GreenSeal.

About the Print Council
Through education, awareness, market development, advocacy and research, The Print Council serves the industry to develop, maintain and increase the market for printed materials. Launched in 2003, The Print Council’s members now number in the hundreds, representing more than 50 companies, including many of the largest names in the industry. The Print Council may be contacted through Ben Cooper, Executive Director at 202-973-5977, by e-mail at bycooper@wms-jen.com, or on the Web at www.ThePrintCouncil.org.

MEMBERS: Broadford & Maloney Inc.; CGI North America; Corporate Press; EFI; Friesens Corp.; GLS Companies; Heidelberg USA; The Hickory Printing Group; International Paper; IWCO Direct; Jacob North Printing: Japs-Olson; Jet, Inc.; The John Roberts Company; Kodak; Lake County Press; Lawton Printing; MAN Roland; Mitsubishi Lithographic Presses; Mohawk Fine Papers; NewPage; Pitney Bowes; Prism USA; Sandy Alexander; Sappi Fine Paper; Sheridan Group; Unisource; U.S. Postal Service; Williamson Printing; Xerox

ASSOCIATE MEMBERS: Cal Poly; CUNY; Cygnus Business Media; DMA; EDSF; EMA; GAA; Graphic Communications World; Group M; HSPR; IAPHC; InfoTrends; Kean University; Leo Burnett; Liberty or Death Communications; Media Ink; NAK Marketing & Communications; NAPIM; NAPL; New England Printer & Publisher; North American Publishing; NPES; NPTA; NYU; OutputLinks; PennWell; PIA/GATF; Press+; Penton Media; Print Buyers Online; Printer’s NW Trader; Reed Business; RIT; Rogers Media; TAGA; WhatTheyThink.com; Xplor International