Mohawk Launches Mosaic Specialty Print and Packaging Papers
Founded in 1931, Mohawk, part of the Fedrigoni Group, produces some of the finest specialty papers for designers, brands, and printers. The company is excited to announce Mosaic, its latest collection of specialty papers in a fresh palette of brand new colors, finishes and patterns.
With highlights including Cashmere, Mint and Rosewood, the nature-inspired collection borrows cues from earthy elements and consists of twenty three unique shades, as well as four distinct textures – all representative of current consumer trends.
Modern and innovative, Mosaic appeals to a wide range of brands and applications. The collection is particularly well-suited for creative comms and is the first grade of Mohawk specialty papers specifically catered to the packaging space. This has seen all papers carefully engineered to allow for easy folding, while text weights are designed with box wraps in mind.
Another key aspect of Mosaic is its simplicity – a combination of text, cover and folding board. This will allow merchants to manage stock more efficiently and also ensures ease of use for the creative community.
The gradeline will be launched alongside the new Mosaic interactive selection tool created bespoke for the launch. Designed by Hybrid Design San Francisco, this is a series of cards detailing each paper’s color, texture and weight, which when flipped and laid out playfully act to form a mosaic pattern to help experience the new gradeline.
The collection is Mohawk’s first rigid box sample with four different box wrap designs and textures.
Melissa Stevens, Chief Marketing Officer at Mohawk said: “The Mosaic range offers a rich palette of colors, textures and possibilities for brands to create their unique story. And its release, along with the expansion to the Mohawk Superfine range earlier this year, marks a pivotal moment for Mohawk and Fedrigoni Group. We’re expanding our product range to serve a diverse range of industries, while providing new avenues for creative expression and unparalleled quality for our existing customers.”
Mosaic specialty collection colors:
- Arctic
- Aspen
- Blueberry
- Blush
- Buttercup
- Cardinal
- Cashmere
- Celestial
- Clementine
- Cornflower
- Evergreen
- Latte
- Midnight Blue
- Mint
- Mocha
- Olive
- Onyx
- Plum
- Rosewood
- Slate
- Wafer
- Silver Leaf
- Stone
Textures:
- Burlap
- Coral
- Tapestry
- Vellum
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of the staff of Printing Impressions.
