Mohawk Launches Reinvention Plan, Streamlining Paper Lines

• The new name of the company will simply be Mohawk. Mohawk will also unveil a new brand identity. O’Connor noted that the “energetic” new logo suggests paper rolls, circuit boards, and connectivity. O’Connor described the color palette with words like “fresh,” “optimistic” and “youthful.” He remarked that the new brand speaks directly to Mohawk’s transformation— “an expression of who we are and what we are becoming.”